1. Margin pressures: ZURENA Premium provides a cost-effective option for cocktail and mocktail creation for the lowest-priced inventory – from club soda to whiskey – in order to serve craft-like drinks that can be sold at a premium. 
2. Speed: Most ZURENA Premium cocktails and mocktails can be created in under 30 seconds.  In high turnaround environments, this directly impacts sales volume.  Whether in pre-batch or free-pour, more drinks served means more revenue. 
3. Expanded Cocktail Menus: Several ZURENA Premium cocktail and mocktail options have already been curated to-date, from traditional cocktail items like rum punch to newly invented mocktail creations like the Club Soda Dance (a simple mix of club soda and ZURENA).  Unlimited possibilities exist for new creations, white labeling, and product customization.
4. Churn: ZURENA Premium can beautifully infuse with any slow-moving spirit and/or beverage product to develop unique cocktails and mocktails for permanent menu placement or specialty seasonal offerings.

5. Consistency: Many ZURENA Premium drinks can be made in 2 easy steps (e.g., 1 part rum + 2 parts ZURENA Premium = Rum Punch). Consistent taste is paramount at any establishment.  ZURENA Premium allows inexperienced bartenders to confidently mix and serve delicious cocktails and mocktails while giving more experienced bartenders a myriad of ideas for elevating their game as food and beverage professionals.

6. VIP Customer Experience: ZURENA Premium is a healthy addition to VIP bottle service in nightclubs and lounges as a potential replacement for traditional juices/sodas currently served.  In addition, ZURENA Premium is an accelerant to the depletions of any premium product being served table-side. 

7. Prep Time: Because ZURENA Premium replicates the craft experience, bartenders can spend less time preparing for the craft experience and simply focus on the garnishes that will accompany the ZURENA Premium cocktails or mocktails being served.