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SILVER SPRING, MD, USA, September 25, 2023 /EINPresswire.com/ -- ZURENA, the premium Caribbean-inspired drink mixer company, is thrilled to announce its participation in the highly anticipated 2023 Black Owned Wine and Spirits Festival, which takes place on Saturday September 30 at Capital Turnaround in Washington DC.
We caught up with the brilliant and insightful Nigel Smith a few weeks ago and have shared our conversation below. Hi Nigel, thanks for sharing your insights with our community today. Part of your success, no doubt, is due to your work ethic and so we’d love if you could open up about where you got your work ethic from?
On this episode of our Founders Series, we interview Nigel Smith, the founder and CEO of the Zurena brand of cocktail mixers. Small emerging brands will not want to miss this episode. Nigel is authentic and real about his entrepreneurial journey of creating a brand. Nigel shares so many great quotes and insights such as, “a start up is like a marriage” and “celebrate the wins along the way.”
A US-based Trinidadian is disrupting the beverage industry with a universal non-alcoholic mixer influenced by one of his grandfather’s recipes. Zurena is a portfolio of simple and versatile Caribbean drink mixes comprising lemons, limes, passion fruit, mango and Caribbean spices packaged in a 750ML bottle. The products come in two flavours: Tropical and Ginger. Nigel Smith, founder and owner of Zurena, describes his product as magic.
“ZURENA’s core mission is to uplift spirits and bring the positive feel of the Caribbean to any celebration,” said Smith in a statement. “H-E-B is well known for community involvement; pairing with them to expand our retail offerings is a natural choice.”
ZURENA Caribbean drink mixers blend spices with tropical fruit juices to offer adults a simple and delicious way to enhance beverages. The premium, non-alcoholic drink mixes can be used to boost alcoholic and non-alcoholic drinks alike with a refreshing tropical twist.
I was born into a family of love in East Port-of-Spain, Trinidad & Tobago. Each country and culture has its good and not-so-good elements. In Trinidad & Tobago, the good elements were powerful — rich diversity of religions, races and cultural backgrounds from Native Caribbean, Africa, India, China, Syria and other places that infused as one unique Trini culture.
Is your Dad a total foodie, wine and cocktail lover, home cook, consummate grill master or you just want to make his life easier in the kitchen? This Father’s Day Gift Guide offers an amazing selection of Father’s Day gift ideas that he will be stoked about!
Launching a successful business regardless of industry is never easy and takes a true entrepreneurial mindset. The Spirits and All Natural Drink Mixer Industry is one of the toughest to penetrate and survive in. In addition, while it is undeniable that people from all walks of life can now have a shot at securing a coveted spot at the top of their markets, the odds are not in favor of the start up warriors who put their blood sweat and tears into their dreams
I am an immigrant from a developing country in the Caribbean, Trinidad & Tobago. Even though I grew up in paradise in a family of love, I also had very humble beginnings and also faced numerous hardships. Upon arrival in the USA, I started off in the honors program at a highly reputed community college in Rockland County, NY.
ZURENA, the portfolio of simple and versatile Caribbean drink mixers, today announced its expansion with H-E-B grocery stores, offering consumers access to premium non-alcoholic drink mixers in the Lone Star State. Made with a blend of Caribbean spices and tropical fruit juices, ZURENA can be added to any beverage (alcoholic or non-alcoholic) to deliver a delicious drink with a tropical twist.